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Archive for the ‘Public Relations’ Category

New Year, New Venture, New Blog

In Business, Communications, Day-to-Day, PRSA Counselors Academy, Public Relations on January 6, 2010 at 1:27 am

Happy New Year! I’m quite excited to announce the launch of Clairemont Communications. This is a dream come true for me, and I hope you’ll click through to see the new Clairemont site. Also, while the blog will still be called blah2voila (and we’ll be applying a B2V approach to client work… email me if you want to know more!) it will be housed at clairemontcommunications.com moving forward.  Thanks to those of you who have already expressed words of congrats, love and support!

Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional — media relations and event planning, for example — and new tools such as social networking. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.

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IKEA’s Facebook Idea

In Marketing, Public Relations on November 27, 2009 at 12:06 pm

Here’s one of those ideas that’s so good and makes me want to kick myself for not thinking of it first!

Hats off to the person and/or team who came up with the idea to promote an IKEA new store opening by uploading showroom photos to the store manager’s Facebook account and asking folks to tag themselves “on” the items they wanted in the photos. If you were the first to tag yourself in the photo, you got the item that you tagged. Great idea!

Watch the video to see how it works and you’ll notice how IKEA achieved the objectives of promoting the store (and more) by postings to profile pages, updates in newsfeeds and the inclusion of links. Amazing!