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Archive for the ‘PRSA Counselors Academy’ Category

New Year, New Venture, New Blog

In Business, Communications, Day-to-Day, PRSA Counselors Academy, Public Relations on January 6, 2010 at 1:27 am

Happy New Year! I’m quite excited to announce the launch of Clairemont Communications. This is a dream come true for me, and I hope you’ll click through to see the new Clairemont site. Also, while the blog will still be called blah2voila (and we’ll be applying a B2V approach to client work… email me if you want to know more!) it will be housed at clairemontcommunications.com moving forward.  Thanks to those of you who have already expressed words of congrats, love and support!

Clairemont Communications takes a tactics-agnostic approach to devising PR and marketing strategies using both traditional — media relations and event planning, for example — and new tools such as social networking. The difference? Product sketches that turn into top sellers. Campaigns that move consumers from couches to action. Jump starting a start-up to make it a recognized brand. Upholding the reputation of a tried and true company so shareholders continue to hold a special place in their hearts for it year after year.

IDK Where I’m Goin’ but ISK Where I Been

In PRSA Counselors Academy on June 4, 2009 at 2:08 am

I like a little blues. I also really, really like folk, but THAT’s another story. I’ve always liked the blues line of  “I don’t know where I’m goin’ but I sho know where I been”.

Seems like an appropriate theme for this evening as I check into the hotel where I stayed my very first visit to NYC about 17 years ago as I was starting my PR career and was a member of PRSSA. This time, I’m here to attend my first Silver Anvil awards ceremony.  I just flew here from the west coast where I was attending the PRSA Counselors Academy conference.

Love the fact that PRSA is still such an incredible resource to me all these years later. Counselors Academy has shown me that PRSA is an organization that grows with you and vice-versa. I remember thinking as a student that I hoped some day I would be ask to join CA, and such amazing people have now allowed me to join them!

And of course, I hoped some day I would have the opportunity to do work that was worthy of submitting for Silver Anvil consideration. Thanks to my wonderful clients at Thomasville Furniture (and the folks of Darryl Carter, Inc. ) and Krispy Kreme Doughnuts who have allowed us at Fleishman-Hillard North Carolina to do incredibly interesting work with them.

I can’t even imagine what it will be like to stand in that room tomorrow night with all the other Silver Anvil finalists as we honor some of the best work being done in our industry. Congrats and best of luck to my fellow Fleishman and Counselors Academy finalists!

PRSA Counselors Academy Conference

In PRSA Counselors Academy on May 23, 2008 at 12:43 am

Just got back from my first PRSA Counselors Academy Spring Conference in Naples.  It was amazing. In addition to all the great things I learned about better agency and client management (more on that later), I attended Eric Schwartzman’s new media seminar. I also happend upon the book PR 2.0 in the airport. I still occasionally blog at www.girlsnightart.com, but have been wanting to start something new.

The class and the book convinced me to do it. I’m certainly not a digital expert, but I do feel a commitment to my profession, my clients and my team to understand the basics.  I don’t have to be the guru, but I do think its my responsibility to understand enough to devise client strategies and be able to guide my (most likely) younger team members focused on new media in a strategic way. Don’t they deserve the same guidance as team members who are focused on other communications or more traditional public relations tactics?

I invite other senior PR people to take a digital education journey with me. You don’t have to give up and say, “I’ll hire a 23 year old to do it for me.” I mean, hire the 23 year old to do it for you but commit to understanding enough to lead them.