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Archive for May, 2008|Monthly archive page

McCormick & Schmick’s is Coming to Raleigh

In Day-to-Day, Food Retail on May 29, 2008 at 10:18 pm

My team is so excited to have been selected to help open Raleigh’s first McCormick & Schmick’s coming this summer to Crabtree Valley Mall. At a networking function this evening, we found out that there are already some McCormick & Schmick’s fans here in Raleigh, and they can’t wait for the opening!

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Revisiting my 2008 Work Wish

In Day-to-Day on May 26, 2008 at 9:38 pm

At the beginning of the year I made a wish that turned into a goal and a mission. It was simple. This year I want to work with more people I love working with and more often. 

After saying it out loud a few times in early January, I swear it started happening. I soon learned that I would have the opportunity to again work with the good people at Thomasville Furniture (LOVE them) and as a result, Darryl Carter and his team (LOVE them too). 

I’m revisiting this thought and sending it out to the universe. Can never have too many people we love doing business with in our lives.

Pop Tarts = Happy Monkey

In Family & kids on May 25, 2008 at 10:52 pm

My child inherited my love of Pop Tarts. Ahhhhhhhh… nature’s perfect food. As you will see in this shot from the Harris Teeter parking lot, he couldn’t even wait to get home to break into frosted blueberry (my personal fav).

 

Papa John’s — widget works

In Food Retail, New Media on May 24, 2008 at 6:16 pm

Okay, mixing my new fascination of widgets with learning to use my flip video today, I wanted to see how long it would take us to download the Papa John’s widget and place an order. Keep in mind that I’m a bit slow in online registrations because I typically read everything, I was typing with one hand holding the flip in the other and I had the help of a six-year-old. So, under other circumstances, it would have been EVEN faster. In under 20 minutes, we checked out the widget, read some things on the website, set up an online account and ordered a pizza through widget. The actual ordering part only took about a minute, and I have no idea how, but the pizza was delivered 16 minutes later.

Feeling the need to state the disclaimer again that Papa John’s is a client of Fleishman-Hillard where I work as a senior vice president. The account is not based in my office, and I do not work on it. It just so happens that I have a son who loves the product, and they have a widget!

 

Flip Flip Hooray!

In New Media on May 24, 2008 at 2:39 pm

Bought a flip video camera today. Been playing around with it & shot some stuff in the backyard. I’m definitely not the video guru in this family, but so far, flip seems pretty easy. Can’t wait to use it for work applications too.

Pizza Widgets

In Food Retail, New Media on May 23, 2008 at 4:05 pm

**While I do not work on the Papa John’s account, Papa John’s is a Fleishman-Hillard client.**

Love this application of a widget. Both Papa John’s and Pizza Hut now have desktop widgets so that you can order online without having to pull up the actual website. If you have a Papa John’s loving 6 year old like I do, that could come in handy.

While Pizza Hut wouldn’t give $ amounts, but said that online orders have grown six fold in the last three years, Papa John’s recently reporterd $1 billion in online sales since 2001. There are some interesting news items out there about if you want more details.

PRSA Counselors Academy Conference

In PRSA Counselors Academy on May 23, 2008 at 12:43 am

Just got back from my first PRSA Counselors Academy Spring Conference in Naples.  It was amazing. In addition to all the great things I learned about better agency and client management (more on that later), I attended Eric Schwartzman’s new media seminar. I also happend upon the book PR 2.0 in the airport. I still occasionally blog at www.girlsnightart.com, but have been wanting to start something new.

The class and the book convinced me to do it. I’m certainly not a digital expert, but I do feel a commitment to my profession, my clients and my team to understand the basics.  I don’t have to be the guru, but I do think its my responsibility to understand enough to devise client strategies and be able to guide my (most likely) younger team members focused on new media in a strategic way. Don’t they deserve the same guidance as team members who are focused on other communications or more traditional public relations tactics?

I invite other senior PR people to take a digital education journey with me. You don’t have to give up and say, “I’ll hire a 23 year old to do it for me.” I mean, hire the 23 year old to do it for you but commit to understanding enough to lead them.